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[MARKETING]
[CASE STUDY]
Brand Management
TSG specialises in
the marketing and positioning of products and brands into the boardriding
cultures.
TSG can involve your
product/brand in over 120 events annually and will ensure that it is
exposed to all levels and sub-cultures of boardriding. This includes shortboarders,
longboarders, bodyboarders, kneeboarders, skateboarders, snowboarders,
male & female,
boardriders clubs, charities, airshows, juniors, community events, in-store
promotions, video launches, parties etc.
TSG will represent and manage your product/brand awareness in the boardriding
culture by
undertaking the following:
- Create sponsorship,
promotional and marketing opportunities
- Contact, forge
and maintain relationships within the culture
- Product giveaways
and delivery to each event
- Ensure your logo
is placed on all event promotional material e.g. entry forms, posters,tshirts
and event programs etc
- A TSG representative
will be present at each event to ensure correct signage and
presentation of your brand/product
- Utilise branded
merchandise to enhance brand exposure
- Product sampling
- Create media opportunities
through the sponsorships
- Activity reports
including examples of promotional material, photographs at events etc
will be presented to the client each month - this material can be utilised
as content on the client’s website
- Provide a link
from the TSG website to the client’s website
- Post on the TSG
website the client’s up-coming event schedule
TSG Brand
Ambassador program
The TSG Brand Ambassador program creates athlete endorsements for your
product. These athletes become the brand’s representatives at events
and assure that your product is associated with champions.
This association starts with the Company Principal, Barton Lynch, 1988
World Surfing
Champion and extends to other ambassadors from the culture including surfers,
skaters,
snowboarders, shapers, legends and companies.
Conclusion
At all times your brand is marketed with cultural integrity to ensure
the success of the
promotion, create good will and to successfully position your brand in
the boardriding culture.
TSG can tailor the brand management program to the client’s specific
target demographic.
All of the results achieved in the case study that follows required no
further expenses from the client other than the TSG monthly retainer.
All sponsorships were leveraged using product and branded merchandise.
The boardriding culture is a largely untapped resource for brand promotion.
TSG understands and is able to recognise and act upon opportunities within
the surf culture as they arise.
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